Drug Industry Marketing: The Implications And Consequences
Pfizer to pay record $2.3 billion penalty
Justice Department cites unlawful prescription-drug promotions
"Federal prosecutors hit Pfizer Inc. with a record-breaking $2.3 billion in fines Wednesday and called the world’s largest drug maker a repeating corporate cheat for illegal drug promotions that plied doctors with free golf, massages, and resort junkets."
Click here to read the entire Associated Press article on MSNBC
A recent New York Times article describes how Forest Laboratories, makers of Lexapro, turned "a medicinal afterthought into a best seller."
This is another example of how Big Pharma influences what medical professionals prescribe.
Click here to read the New York Times article.
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